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Keywords and rankings: What is the relation?

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If you are interested in knowing more about SEO then you are at the right place. In this article, we are going to discuss the ways in which keywords affect the rankings of a website or page. However, before going on to that we need to understand a few things first. While keywords are a factor in deciding rankings for search engines, they are certainly not the only ones.

Tools such as Overture’s Search Term Suggestion Tool (now Yahoo! Search Marketing) are very helpful for allowing you to test and research the rankings of your keywords by reporting the recent stats on their searches. If you do not have any idea as to which keyword is appropriate for you, then this tool will be very helpful to you.

Keyword density is one of the things that is important in SEO. It is the amount of keywords relative to that of all the other words in your text. The favourable ratios are different for different search engines. However, most often ratios between 2-8% are considered to be favourable. You can even use tools for keyword analysis. They are also good for optimising the keyword density of any web page. These tools come in handy to people who are not experienced with this whole SEO thing. They are easy-to-use and explain everything along the way. 

Now, many experts on SEO are of the opinion that keyword density is not that important for you and also that you have to carefully do it so that you do not overdo it. Now, what can be the limit to this then? 

These same experts will not be able to tell you that because the fact is that no one is really sure about that. However, you can know this much that it keeps on changing regularly and you will have to keep on experimenting to see what works best for you. 

The keywords’ location also seems to be important in this whole equation. Research shows that pages that had keywords on the top as well as bottom obtained higher rankings on Google compared to those that had them in the centre. 

I hope that all this information has been useful to you. You can always find a lot of information on the internet regarding any additional doubts that you may have. Besides, as you increase your knowledge on SEO, you will then see the importance of SEO. So, get online and get going.

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