Keywords are and have always been important to search engine optimisation. You can learn about the ways for search engine optimisation through the internet. You can maximise the use of keywords on the website so that your website ranking can improve. In fact, keywords are tiny tools that help your content appear more attractive to any web crawlers or spiders that all search engines employ for searching and indexing websites.
Now, you can use keywords in a number of ways in order to increase your website rankings, although not many of them are legal anymore. However, here are a few basics.
You should try to get as many keywords on your web pages as you can. However, do not go beyond using more than fifteen to twenty keywords in a single page. When somebody reads your page, the number of keywords on your web page should not so excessive that it overwhelms them. If that is the case then you can end up losing a potential customer.
You can use meta tags as well as alt tags for placing keywords in your content. When the search engine’s spiders crawl through your code they will find the keywords in your meta tags. This way, although you are not discussing something on your actual page, you can still draw in visitors through your meta tags. The same goes for Alt tags with the difference that they are for images.
You can use them in the title of your website. It works quite well. If you can land yourself with the appropriate combination of the keywords and use it in your title as well as in the brief summaries or descriptions then you can easily catch the eye of those spiders.
You can utilise keywords in the content of your website, in the title of your web pages as well in descriptions while also embedding them in the HTML code through meta tags as well as alt tags.
Nowadays, it is not always about the number of keywords or the number of times you use the keywords. Instead it is more about the relevancy and quality of your content that matters more.
You cannot stuff your document with keywords and expect a higher ranking anymore. In fact, you can end up getting banned for irrelevant content from the search results.
It is time to return to the original way of presenting things and articles. Be natural in your presentation and usage of keywords. You do not have to overdo stuff. All you need is good quality content with the appropriate keywords.