SEO or search engine optimization involves a series or combination of techniques that will make your website more visible to any search engine. It is a marketing tool and it helps your website get a higher position on the search results so that more traffic is directed to your website.
Now there are primarily two main forms of SEO: on page and off page optimisation. We will see on page optimisation in more detail in this article.
The techniques for on page optimization involve tweaking your website content as well as your website structure. It is done so that your website can get a high ranking with search engines, mainly Google, Yahoo and MSN.
The main features of this form of optimization are as follows.
Title tag: This indicates the website’s title and it is at the top of a browser window. Any search engine will use a title tag for making links in their search results.
Meta tag description: This mainly does basic describing of your website. This plays an extremely significant role in page ranking with search engines. Hence, it should always focus on your website.
Meta tag keywords: This one is similar to meta tag description and it highlights the significance of your website.
Keyword density: The number of keywords divided by the number of words on a page is the keyword density. In order to get good page rankings, usually two to eight per cent keyword density is required. This is very important for SEO.
URL Structure: The address of your website should be similar to the content or the subject of your website.
The advantages of optimising on page
Any commercial website needs to make their products available and attractive to their potential customers. Similarly, there are many other advantages of exposing your product to a much wider audience.
Many websites tend to cater to a wider audience for enhancing their business. With on page optimization, you can get a higher rank on the search results, when they search for some specific keywords or phrases. This way you are able to get targeted traffic. In other words, only people who are interested in your product will come to your site.
Most often, people do not go beyond the first page of search results. The reason is the they often get what they want in the first page only. Therefore, it is important to be included in these top ranking sites if you want more traffic.
A proper understanding of SEO techniques will allow you to utilise the significance of keywords and their relevancy and thereby, you can get more traffic.