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Marketing using keywords

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Anybody with a business online wants more people to come to his or her website. However, not many know how they can achieve this. One effective way of doing it is through marketing by keywords.

I am not promising anything big here; nothing like, read this article and become an expert. All I am suggesting that you can get a pretty good start by following some simple rules that I will lay out through the course of this article. 

First rule; do not go for the obvious keywords or phrases. While this rule seems to be too obvious, most people make a mistake here. Let me explain.

Consider “easter baskets,” this term has 120 searches per day and it has to compete with 42,000 web pages. On the other hand, “personalised easter baskets” gets as many as 109 searches per day while having only 615 competitors. 

Thus, make sure you have keyword phrases that have almost similar number of searches while less amount of competition. 

The second rule: compare plural words to singular words and select the better one. Most webmasters go wrong here.

Consider “gold earrings” is searched 168 times daily with 1,540,000 competitors, while “gold earring” is searched 84 times daily with only 440,000 competitors. On the other hand, the opposite is true for the word “waist coat.”

Third rule: use the “orphan keywords.” This means literally to target the easy target first. 

Look for search terms that have less than one thousand competitors in Google as you search for that exact phrase. If you can get less than 500 then it is much better. 

And then, the closer you can get to ten competitors the better it is for you. The reason is that you will have more chances of getting to the top. now, these keywords are named “orphan” because your competitors have neglected them. 

Fourth rule: Think different. This is important because your prospects will also do the same. Therefore, you need to be ahead of them. Keep on digging deeper until you can find the correct form of keyword phrases. 

Always remember, the less the competition the better your chances. This is simply a way to rule out most of your competition so that you can achieve more. 

If you research your keywords well, then it is not a problem to land upon such rare gems. Keep on searching and you will surely find such keyword phrases. All you need to do is keep on tweaking them a little until you can find the right one.

Keywords research is certainly the prime factor in determining either the failure or success of any niche website. Apply these thumb rules to your marketing and research and you will soon see the fruits of your labour

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